What is
International
Business?
International Business 2021-23 is a multisectoral project that aims to promote the development of competitiveness and export capacity in a set of SMEs from the value chain of the home sector and the ICT sector, through the implementation of a structured action plan based on processes associated with digital channels, business missions and international fairs.
The project aims to support 85 companies in their internationalization process for the following markets: Germany, USA, Morocco, Poland, United Kingdom, Sweden and France.
Financing fee
Conditions
of eligibility
Situation regularized before Finance and Social Security
Positive equity.
Organized accounting.
Activity licensing.
SME certification.
Submit or plan to submit exports by 2024.
Location
Geographical
The project is implemented in the NUTS II regions: North and Center.
Beneficiaries
Micro, small and medium-sized enterprises engaged in economic activities aimed at the production of tradable and internationalizable goods and services.
Project Actions
E-Commerce and
digital transformation
of SMEs
Internationalization by strengthening presence on the digital market
A pack for Portuguese brands that already have an online presence and want to improve the perception of their target audience and boost their visibility.
Includes: Adaptation of the strategy applied to digital channels, Display Advertising, Social Media Marketing, Content Marketing, Mobile Marketing.
Customer relationship management in digital marketplaces
A pack that aims to improve customer relations for Portuguese companies with a presence in online markets.
Includes: Design, implementation, optimization of Web Content Management platforms, Campaign Management, CRM and E-Commerce, Web Analytics.
Internationalization of SMEs and national brands through
“Top Online Marketplaces”
A pack with the aim of supporting participating SMEs to enter relevant marketplaces.
Includes: Investment in joining international marketplaces, Search Engine Optimization (SEO) and Search Engine Advertising (SEA).
2023
International
fairs
Business
Missions
Scheduling of physical and virtual meetings (B2B)
between the company and potential market partners.
Training
Actions
WORKSHOPS / WEBINARS
Logistics in Online Sales
Sustainability and Green Economy in International Sales
International Brand Protection and Use
How to participate in international fairs
International marketplaces
Accession
Agreement
Download from here the document to join the project. Fill it in and return it to internacional@nerlei.pt
